020 What the Apple iOS 14 Changes Mean for Facebook Advertisers
What is happening to Facebook advertising with Apple making changes to their operating system? With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions! In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14. Plus, what you can be doing now to prepare for the changes to your Facebook advertising experience so you can continue to perform as effective as you possibly can! [2:30] Why Facebook Ads Manager might have been a little confusing lately. [3:50] App Tracking Transparency Feature: what is it and why is it relevant to your ads? [6:30] What could happen as a result of these changes with iOS 14? [12:00] What should you be looking out for in Ads Manager? [15:30] What is the biggest effect that this change will have on you as an advertiser? [22:00] What can you be doing now in order to prepare for the changes ahead? Resources & Further Reading: Facebook Webinar about the changes on 7th January 2021: https://go.facebookinc.com/NA_01.SignalsiOS.html How to Verify Your Domain in Business Manager: https://developers.facebook.com/docs/sharing/domain-verification Facebook articles about the iOS 14 Changes: https://business.facebook.com/business/help/126789292407737 https://www.facebook.com/business/help/331612538028890?id=428636648170202 Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!