029 How to Bounce Back from a Failed Launch

Why did my launch fail? Why did no one show up? Should I even bother trying this again?  If these questions are going through your head​, you may have recently experienced a launch that just didn’t measure up to your expectations! , you may have recently experienced a launch that just didn’t measure up to your expectations!  If that’s the case, then this episode is definitely one that you’ll want to hit play and listen to. Launches don’t always go as planned… and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because it’s not always something we’ve done or not done! Sometimes it has nothing to do with you at all!  So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch! [1:50] Why the latest launch of Ads on Fire has not been all that easy. [3:05] What can you do when your launch doesn’t go as well as you hoped? [4:10] What should you be doing before you get into launch mode? [8:00] Why metrics are important in launch - but how should you use them? [10:00] Why it’s not a good idea to take the outcome of your launch personally. [12:30] What should you do when your launch has ended and you haven’t even come close to hitting your targets? [14:00] The detail is in the debrief!    Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Om Podcasten

Welcome to The Launch Lab Podcast! I’m Liz Melville, and I help course creators, just like you, ditch the drama and fear of launching to grow and scale using simpler launch strategies with more effective results. I’m the founder of The Launch Society, mum, and a Facebook Ads strategist to some of the top online entrepreneurs around the globe. Inside the podcast, we are going to be sharing the top surefire launch strategies that they use to take your online course to the NEXT level. I stumbled upon the amazing power of Facebook for marketing back in 2007 at my corporate job. As I gained more knowledge on the power behind Facebook ads I was able to spend less time attracting new clients and turn them into paying customers instead. I knew I had to go all-in and help other struggling, frustrated, and confused entrepreneurs do the same. Let’s face it! Launching and course creation can be daunting, exhausting, and overwhelming. Most of the time, we’re going about it alone and with little to no support. That’s all going to change now! This podcast is all about support and helping one another so that YOU can have the impactful launch strategy you deserve for your courses. For more information about the podcast, The Launch Society, or other ways you can work with me, check out: (https://lizmelville.com/) I would love to connect more with you on social media! You can find me at: IG: @the_lizmelville Facebook: facebook.com/lizmelvillesm Clubhouse: @Lizmelville