iOS 14 For Advertisers: Big Impacts and How to Prepare
In this week's episode of The Launch Lab Podcast, we are talking all about Apple’s iOS 14 changes and the impact it's going to have on ad managers along with Facebook ad managers. It has definitely been looking very confusing and very frustrating for a lot of advertisers out there. Today, I am going to give you a high-level overview of the essential actions you need to take right now so that your ads don't run with glitches. Some of the topics we will be diving into include: Apple’s prompt and what it's all about. The biggest impact iOS 14 has on advertisers. The effect around the attribution of your ads. I hope this episode has prepared you for iOS 14 and all the changes to come! As advertisers, if we want to continue to advertise on Facebook and Instagram platforms, then we need to take responsibility and learn what we need to pivot and change for the sake of our ads. If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode! CONNECT WITH LIZ: Instagram Facebook Clubhouse - @Lizmelville