LL038 Getting More Followers, Leads and Sales From Instagram - with Samantha Parker

Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"! Just the changes to Instagram alone can leave you feeling overwhelmed!  And this is where my special guest, Samantha Parker, comes in.  Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue! Since Sam has been helping me with my own Instagram account, I’ve decided to ask her ALL THE QUESTIONS that I’ve been dying to ask. This high paced episode covers A LOT, including:  Where to start What content is best for repurposing How her team approaches Instagram for their clients and themselves What is the difference between all of the available posting styles! Instagram has been growing in popularity among entrepreneurs, course creators and business owners - and if you've been looking for a simple guide on how the heck you should get started, click play... you won't need to look any further!    [5:02] Where do you take your first step with Instagram? [8:32] How do reels differ from stories? And how do you use both effectively?  [12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to? [14:04] How does Samantha’s team approach Instagram? [17:00] Where do you put your core content, and how do you use this to repurpose for other post options? [19:00] The benefits of using an IG Live Room.  [21:20] What is the deal with hashtags, and how do you choose "good ones"? [30:02] How do you overcome the fear of video and gain confidence to use it on Instagram?   Catch up with Samantha! https://www.instagram.com/thesamanthaparker/ https://www.thesamanthaparker.com/link-in-bio   Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Om Podcasten

Welcome to The Launch Lab Podcast! I’m Liz Melville, and I help course creators, just like you, ditch the drama and fear of launching to grow and scale using simpler launch strategies with more effective results. I’m the founder of The Launch Society, mum, and a Facebook Ads strategist to some of the top online entrepreneurs around the globe. Inside the podcast, we are going to be sharing the top surefire launch strategies that they use to take your online course to the NEXT level. I stumbled upon the amazing power of Facebook for marketing back in 2007 at my corporate job. As I gained more knowledge on the power behind Facebook ads I was able to spend less time attracting new clients and turn them into paying customers instead. I knew I had to go all-in and help other struggling, frustrated, and confused entrepreneurs do the same. Let’s face it! Launching and course creation can be daunting, exhausting, and overwhelming. Most of the time, we’re going about it alone and with little to no support. That’s all going to change now! This podcast is all about support and helping one another so that YOU can have the impactful launch strategy you deserve for your courses. For more information about the podcast, The Launch Society, or other ways you can work with me, check out: (https://lizmelville.com/) I would love to connect more with you on social media! You can find me at: IG: @the_lizmelville Facebook: facebook.com/lizmelvillesm Clubhouse: @Lizmelville