Top Tips for Targeting Your Facebook Ads in 2021

Struggling to target your Facebook Ads?  Wondering how big your audiences should be? Or even where to start with choosing the best audiences for your ads?   If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success!    I’ll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021.   In This Episode We'll Be Covering:    [5:55] Breaking down basic demographics. Where is your audience located? What gender are they? What age range are they in?    [10:10] How can you find your ideal audience's main interest?    [11:45] How can you get your ad message right?    [12:06] Why should you focus on your messaging before your targeting?    [14:50] Why you shouldn’t get too specific and picky on your audience selection.    [17:00] How can you take advantage of custom audiences?      Join the FREE Launch Lab Podcast Community   https://lizmelville.com/group   To connect with me and share your thoughts on the podcast:   Leave a note in the comment section below. Message me on Facebook or Instagram Facebook Group   To help out the show:   Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!   Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!

Om Podcasten

Welcome to The Launch Lab Podcast! I’m Liz Melville, and I help course creators, just like you, ditch the drama and fear of launching to grow and scale using simpler launch strategies with more effective results. I’m the founder of The Launch Society, mum, and a Facebook Ads strategist to some of the top online entrepreneurs around the globe. Inside the podcast, we are going to be sharing the top surefire launch strategies that they use to take your online course to the NEXT level. I stumbled upon the amazing power of Facebook for marketing back in 2007 at my corporate job. As I gained more knowledge on the power behind Facebook ads I was able to spend less time attracting new clients and turn them into paying customers instead. I knew I had to go all-in and help other struggling, frustrated, and confused entrepreneurs do the same. Let’s face it! Launching and course creation can be daunting, exhausting, and overwhelming. Most of the time, we’re going about it alone and with little to no support. That’s all going to change now! This podcast is all about support and helping one another so that YOU can have the impactful launch strategy you deserve for your courses. For more information about the podcast, The Launch Society, or other ways you can work with me, check out: (https://lizmelville.com/) I would love to connect more with you on social media! You can find me at: IG: @the_lizmelville Facebook: facebook.com/lizmelvillesm Clubhouse: @Lizmelville