Podcasting 101: Why We Love The Medium & How To Get Started

Nikki and I are chatting all about the value of having a podcast and being a guest on other people’s shows. We dig into what metrics you should be tracking, how to plan out your content, and ways to monetize your podcast, regardless of how many downloads you have. Nikki highlights why having a podcast is truly one of the best ways to sell your services and offerings, and she explains how to use your platform as a way to make strategic connections. We break down how to get started (I promise it’s not as scary and complicated as it seems!) and give our top recommendations for the tech and software required for recording. Plus, today’s legal brief is about understanding the IP that you want to own in your business and getting really clear on where you’re delegating tasks.    IN THIS EPISODE, WE TALK ABOUT: How to identify your goals, set KPIs, and measure the success of your podcast  Ways to create a solid workflow so you can stay consistent  How to gauge how many people are listening to your show and engaging in the content  Tools for moving the needle that aren’t overwhelming  My strategy for getting the most out of the interviews by repurposing the audio and video on social media    RESOURCES Join the waitlist for my new HR app, Quinn!  Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself by Jessica Zweig  Ugly Love by Colleen Hoover Virgin River Dopesick Geneva     My episode on Boutique Chat: Building a Strong Legal Foundation for Your Business  Fiverr    CONNECT WITH NIKKI  Follow Nikki: @thenikkibutler  Follow Nikki Butler Media: @nikkibutlermedia  Work with Nikki: nikkibutlermedia.com  CONNECT WITH LAUREN Follow Lauren: @thelaurenboyd Follow Guide My Business: @guidemybusiness

Om Podcasten

Behind the scenes of a founder’s life. I’m Lauren Boyd, a small business owner, attorney and mom. Join me for my honest take on entrepreneurship, marriage and motherhood. I’ll Make This Brief is a seasonal podcast sharing my musings on common topics founders face, from leading your team and embracing your zone of genius, to managing mom guilt and nurturing your personal relationships. Each episode, I’ll also be sharing a legal brief highlighting some of my favorite and trending legal tips and perspectives. Join me and a special guest every quarter to binge a handful of episodes from the trenches of the messy middle to empower you to own your day. Hopefully, these episodes will come into your life at the perfect time. I promise, I’ll make this brief. For more, follow Lauren on Instagram @thelaurenboyd.