The Power of Persuasion and Influence in L&D with Dr Keith O'Brien

In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.In this episode, they discuss:The six principles of persuasion from Robert Cialdini.Differences between learning cultures and action cultures in L&D.The need for leadership buy-in and psychological safety when creating a learning culture.Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/Influence at Work: https://influenceatwork.co.uk/

Om Podcasten

The L&D Challenges Podcast: Elevate Your Learning Strategy, Empower Your Teams Are you leading Learning and Development in your organisation and facing challenges like evolving skill demands, driving engagement in a hybrid workforce, or measuring the impact of your programs? The L&D Challenges Podcast is here to help. In each episode, we take you "under the hood" to explore what L&D practitioners are doing right now. Hear directly from industry leaders, innovative practitioners, and experts as they share real-world insights and practical solutions to the most pressing issues in the field. Learn what’s working, what’s not, and how to apply these lessons in your own organisation. From scaling training programs to fostering a culture of continuous learning, we deliver actionable strategies that empower your teams, enhance your leadership capabilities, and keep you ahead in today’s fast-paced business environment. Whether you’re an L&D manager, business partner, or director, this podcast is your guide to building agile, impactful learning experiences that drive results.