From A-Z: Building a Winning Digital Marketing Strategy

What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.

Om Podcasten

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.