Personalize Your Marketing Automation (Brennan Dunn)

Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal.  During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!  

Om Podcasten

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.