Why Google Search is Your Fastest Way to the Bottom

Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention and embrace innovation.

Om Podcasten

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.