Ignite Your Leadership with Andrew Selley
Andrew Selley has over 30 years of business experience, more than 20 of them at board level. He is currently the CEO of a £multi-billion food company, Bidcorp UK, Author of Ignite Your Business and joins us to share his secrets and hacks of how leaders of underperforming businesses can engage their teams and explode their profit. In this episode you can learn about: Andrews IGNITE model engage your team How to galvanize your team into action Why you can never over communicate as a leader Build “red lines” in terms of what you will do and won’t do Join our Tribe at https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more about Andrew below: Andrew on LinkedIn: https://www.linkedin.com/in/andrewselley/ Andrews Website: https://www.igniteyourbusiness.biz Full Transcript Below ----more---- Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker. Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you Joining me on the show today is Andrew Selley. He's over 30 years of business experience, more than 20 of them at board level. He is currently the CEO of a 10 figure turn over food company, and now sharing his secrets of how leaders of underperforming businesses can explode their profits with his new book, Ignite Your Business. But before we get a chance to speak with Andrew, it's The Leadership Hacker News. The Leadership Hacker News Steve Rush: Big brands have figured out how to gain attention and make themselves stand out from others. So, what can we learn from them to grow our own personal brand? Interestingly research by Duke University found big brands are so powerful and compelling commitment. They can influence happiness in marriages and partnerships. And when you have to live with your partner's brand choices, it can even reduce happiness, if you don't share the same passion. Brand credibility is also important. A study about perceptions of value is really intriguing. Research at the University of Bond discovered when people thought wine was expensive, they rated it significantly better than when they thought the price was cheap or lower. We can learn from this too. When people perceive your value, there will be more likely to remember you and to select you for all kinds of opportunities. From the research I've distilled three top ways, which we can leverage the corporate approach. Number one, be gravitational. First, create emotional connections based on rapport. One of the key skills for the future of work will be the ability for us to build relationships more deeply, more quickly, often through virtual means. Positivity is a magnet. We want to be around others who create that positive vibe. Listen to others, tune in and invest in learning about them. Building your brand is ironically less about you and more about others, demonstrate humidity and avoid arrogance, be gravitational and draw people to you and genuinely support others. Research finds people, select companies and brands based on how much they can also contribute to communities. And who demonstrate that social conscience, personal brandings like this too. It's not all about you. It's often about how you enter into relationships with others and how you can help care for them. Number two, be brave. Sometimes it can b