EP11 Rebuilding a brand after a crisis: navigating the minefield with brand and marketing expert Kathy Leech.
Send us a text History is rife with examples of companies that have suffered major crises. But how do you recover your brand in the aftermath of a major incident or reputation issue? Does advertising work? Should you apologize? How do you gain insight into public perception of your brand? We discuss all of these issues with the brilliant Kathy Leech, an accomplished brand and marketing expert. Kathy worked with energy company bp during the 2010 Gulf oil spill incident, later managed the corp...
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Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com. Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from Austin, Texas for creating the theme music for the podcast.