Making L&D Feel More Like Real Life With Gemma Critchley
Gemma Critchley is Head of Technology & Innovation for Learning at Aviva and her mission is to make work feel more like real life by focusing on creating effortless, useful, beautiful experiences that solve real business problems. We discuss this in detail in relation to the actual work Gemma and her team do and the results they seek. KEY TAKEAWAYS One of the most important things in learning and development is to design things with and for people, really focussing on what they care about, what they’re struggling with, what their problems are, and design accordingly. Innovation can be a scary word. But by looking at what is taking place within organisations, and not keeping learning and development within a bubble, we can listen to the people who do the actual work, and develop in a positive way. The Five DI Methodology is about defining a problem before you start the work: Define, Discover, Design, Develop, Deploy, Iterate. There can be a mentality that when you create a learning project and put it out into the world, you’re done. But you should always look at the impact it’s having, measure it, and make it better. Technological innovations in L&D mean that instead of treating development as some kind of field trip, companies can treat it more as though it’s part of the workflow, meaning that it can be communicated and absorbed more efficiently. When people go through transitions within the context of an organisation, things become predictable, repeatable and then it’s all about the timeliness. If you can anticipate when people experience that then you can have that point on an automated workflow to surface the things that people require, and when. Gemma found something of a culture shock when she moved from marketing to L&D, in that marketing is very much data led. By tapping into the data being amassed about her customers, she was able to pinpoint the exact requirements and most effective methods of reaching them at all times. L&D’s data only seems to come after the fact, and so being able to pinpoint the development required is much more difficult. But the industry is getting there. Judge the success of any venture by measuring the difference in the business as a result of having implemented something new. BEST MOMENTS ‘We forget that there’s a human in Human Resources’ ‘Let’s not focus on what’s wrong, let’s focus on what could be better’ ‘Learning and development is about finding out what people are up against and then helping them’ ’That’s what learning is missing: that campaign mentality’ ‘We use data as the autopsy’ ‘You’ve got a North Star that you can work to. You need a guiding light' ABOUT THE GUEST Gemma Critchley has been leading teams to develop, manage and market digital products in learning, talent, social media and marketing for over 10 years. As Head of Technology & Innovation for Learning at Aviva, Gemma leads a team to deliver commercial outcomes through innovative approaches to learning, talent and organisational development, with a focus on the digital transformation. Using innovation, technology, storytelling and experience design her ultimate aim is to deliver real business results. You can follow and connect with Gemma via: Twitter: @GemStGem LinkedIn: https://www.linkedin.com/in/gemmacritchley/ LINKS The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 How People Learn by Nick Shackleton-Jones https://www.amazon.co.uk/How-People-Learn-Designing-Performance/dp/0749484705/ref=sr_1_1?crid=4QWWKQ5GU5HT&keywords=how+people+learn&qid=1565856607&s=books&sprefix=how+people+learn%2Caps%2C132&sr=1-1 ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter: https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/