Learning Hack #002: Don't Think Like a Marketer, with Cheryl Clemons and Steve Rayson
John talks to Cheryl Clemons (LearnerLab, StoryTagger) and Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about how learning people can use marketing techniques to help engage learners. They also address the thorny question of whether and to what extent it makes sense for learning people to think like marketers. Steve mentions a tool called Satismeter used for collecting Net Promoter feedback - https://www.satismeter.com