Ep 65 - Reverse Niching & Pricing For Success
This week I'm talking to Janine Coombes, a Marketing Coach specialising in service offer positioning. She’s shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. We discuss offer creation, pricing strategies, and niching. If you've ever felt stuck on what your niche should be, or how you should price your offers, this episode is for you. You won't want to miss her tips on sizzling hot offers and the 3 P's! Janine also shares her transition to entrepreneurship for work-life balance, and how she's able to run her business in a life-friendly way. Free - The Charge More Guide This booklet includes some gentle exercises to realise the full value of the work you do so you can charge more from a place of pride and authenticity. Perfect if you've been putting off raising your prices! Download here Not sure of your Best Next Step? Fill out this form and Erin will get in touch Chapters 0:00 Introduction to Janine Coombes 1:00 Transition to Janine's Entrepreneurial Journey 8:40 Signs of a Successful Offer 13:09 Addressing Different Target Audiences 15:57 Avoiding Niching Pressure 22:00 Creating Sizzling Hot Offers 30:02 Setting Boundaries for Work-Life Balance -------------------------------------- 💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast ❓ Find out more about how I can help you at www.lifefriendlybusiness.com 🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏