139: Bootstrapping LadyBoss into a $43M/Year eCommerce Giant with Kaelin Poulin

Kaelin Poulin and her husband Brandon used their last $1,000 in savings to launch LadyBoss – a women’s weight loss brand that they scaled into a $43M eCommerce giant. The business became the 4th fastest growing privately held company in America in 2019 and was eventually acquired by Russel Brunson, founder of ClickFunnels. After selling LadyBoss, the couple decided to launch Enterprise CEO, which helps 7 and 8-Figure founder-led businesses operate more efficiently, boost profits, and scale without breaking or burnout. The pair have personally built marketing, sales, service, support, IT, HR, and finance teams that have generated over $200M in combined revenue through multiple D2C verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, webinars, courses, live events, and book sales.   In this episode, you’ll learn:   ✅ The story of how Kaelin and Brandon went from not being able to afford groceries to starting and scaling LadyBoss from their living room into an 8-figure per year eCommerce brand. ✅ How to shift your mindset, build confidence in yourself, and will into existence unimaginable goals. ✅ The process for getting acquired, including the non-negotiable terms that Kaelin put in place to make sure she was able to live life on her terms.  Free Gift Get Kaelin's 360° Business Audit. Visit LifestyleInvestor.com/139 Show Notes: LifestyleInvestor.com/139 Free Strategy Session  For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultation The Lifestyle Investor Insider Join The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insider Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Entrepreneur Magazine calls Justin Donald “The Warren Buffett of Lifestyle Investing.”Imagine being able to earn passive income, long-term equity, and achieve financial freedom while gaining total freedom from your business or a job. That’s what Lifestyle Investing is all about.Justin Donald has mastered the low-risk cash flow investment principles he shares with entrepreneurs around the world. His alternative investing principles center on creating passive income and significant wealth while liberating yourself from a day-to-day job so you never run out of money.His innovative mindset principles and 10 commandments of Lifestyle Investing have released scores of entrepreneurs from the “golden handcuffs” that came with running life-consuming enterprises.This show focuses on showing today’s entrepreneurs and business executives how to think and invest to limit risk, maximize repeatable returns, and achieve retirement goals through his proven passive income cash flow strategies.Justin’s principles enable you to move from an “earned income” career to support your lifestyle with passive cash flow investments including real estate, operating companies, debt, equity, and franchises that give you the absolute freedom to live the life you truly desire.Interviews with top thought leaders, such as, John Lee Dumas, Ryan Levesque, Hal Elrod, Jon Vroman, Mike Koenigs, Phillip Stutts, Rob Dial, John Ruhlin, Brad Johnson, Robert Glazer, Mike Michalowicz, Geoff Woods, Steve Sims, and many more!For more information, visit https://justindonald.com