Ep. 4: Attracting the Right Clients + Knowing Your Worth
In this episode, Kristen explains how knowing your worth as a business owner (and in life!) helps attract the right clients. Each podcast episode serves to provide you, the listener, with both inspiration and insight into being a creative entrepreneur. The topic of knowing your worth and attracting and managing clients is something that Kristen has experienced first hand. “I literally remember THE DAY that I decided I was done working with assholes. I had to figure out a way to attract better clients,” she says. “It was a turning point that I’ll remember forever. For me, I think it was an all over shift in my business from the mind set I had toward employees and hiring, to the mindset I had with clients. I didn’t know what to google or that this was even a common problem until years later. And I don’t think I could really tell it was working for months after I started.” She’s come to learn that attracting the right clients and knowing your worth go hand in hand in so many ways. Some, you many not event realize. If you’re a freelancer, creative business owner (or any business owner, really), someone working in a creative business…this episode is for you! “If you are a responsible party for any relationship where there is a client and a provider, I think there is a lot of meat in this episode that can help you,” Kristen says. In just three episodes, we’ve found that you guys like tactics! You like to hear where Kristen has been, what she did in the situations we’ve discussed so far, and for her to tell you what she did, and point you in the right direction so you can adapt and use it in your own life. “Remember, I can only teach my experience, especially because I don’t have a PHD, or even a Bachelor’s degree for that matter, in anything! I just know enough to be dangerous and I like to think I’ve been paying enough attention to this entrepreneur thing to learn a little bit along the way. All of these points are what lead me to having some control, not total control, but some in our business and our clients. Which ultimately is still and hopefully always will be our bread and butter,” says Kristen.