Mike Madrid on the Latino Minority to Majority Shift

Rick Wilson speaks with fellow Lincoln Project co-founder Mike Madrid, as they delve into his new book ‘The Latino Century: How America's Largest Minority is Transforming Democracy’ and the crucial role of Latino voters in American democracy. They discuss the rise of younger Latino voters, the importance of economic issues and border security, and the need for creative targeted messaging on platforms like WhatsApp and TikTok. Follow Mike Madrid on X at @madrid_mike and buy his book ‘The Latino Century: How America's Largest Minority is Transforming Democracy’ at fine bookstores everywhere.  Follow Rick Wilson at http://www.twitter.com/TheRickWilson on X and subscribe to his Substack at http://therickwilson.substack.com. Join the fight with Lincoln Project at http://www.lincolnproject.us and follow us on X at http://www.twitter.com/ProjectLincoln. And please rate, review, and subscribe to this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

The creators of the most watched and talked-about ad content in the political/cultural sphere, THE LINCOLN PROJECT, and co-founder/host Rick Wilson, have a reputation for saying the things others are afraid to say. Headed up by LP's notorious creative team, THE LINCOLN PROJECT podcast features a range of special guests, from leading political minds to the hottest pop-culture icons. Broadening the subject matter beyond politics and making the conversation more relatable to everyone, The Lincoln Project podcast’s mission is to reignite the political flame in every American and break down the biggest topics of yesterday, today, and tomorrow.