Nailing Workstyle Video and Turning Viewers Into Superfans With Heike Young

Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn content, why traditional B2B marketing is broken, and how humor can be a powerful engagement tool. Whether you're a marketer, founder, or LinkedIn creator, Heike’s insights will help you rethink you...

Om Podcasten

The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:Their LinkedIn success stories, challenges, and turning points.The strategies and tactics they used to build their personal brands.Actionable advice that founders, B2B sales pros, and marketers can use today.Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.