Switching Lanes with Zak Haitkin, PM of Localization at Lyft: How Transcreation & Translation Improves UX While Driving Business
You know Lyft as the one of two major transportation service apps in the U.S., and if you’re living in a moderately-sized city you may have even experienced them firsthand. This week on The Loc Show, we sit down with Zak Haitkin, Project Manager of Localization at Lyft. We chat about his unbelievable journey from driving late night Lyfts after his bartending gigs to becoming the go-to guy for all things localization at the international, forward-thinking company once known for its pink mustaches.