Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operations and embark on a path to become the dominant local agency. The podcast features an interview with Tom Cheli, CEO of Frequence, which contributed 27 months of sales data that led to the analysis.

Om Podcasten

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.