Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
When it comes to dealing with sales reps, email is the preferred method -- even when consummating the "buy." So you'd think sellers would be email aces. Au contraire, say Corey & Gordon. And they have proof. This episode features Borrell's director of client development, Taryn Tatarinowicz, who reels off a handful of comments from frustrated ad buyers.