Episode 60: Beware! Here Come Those 20-Something Marketers

Demand has mushroomed for marketing graduates as local businesses clamor for someone to take over all their "owned" media pages. Who are these youngsters, and how will they influence advertising decisions? In this episode, Gordon & Corey talk to a marketing professor and two of his students -- 20-somethings who aren't all that familiar with radio or newspapers or the name of the local TV station.

Om Podcasten

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.