Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?

The pandemic didn't put much wind in newspapers' digital wings. In fact, many saw digital sales go backwards. In this episode, Gordon & Corey talk about how newspaper companies once led the way with digital revenue, and why things have gotten so tough. The podcast features an interview with Darien Southerland, who's trying to get local newspapers into the fast-growing podcast business.

Om Podcasten

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.