Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche

Local B2B publishing remains a print-centric business without all the pain and suffering. In fact, it's experiencing just the opposite -- growth in print circulation and ad revenue. In this episode, Gordon and Corey explore why. The podcast features an interview with the president of Arkansas' biggest business publisher and board member of the industry's trade association, the Alliance of Area Business Publishers.

Om Podcasten

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.