How to become a go-to brand | Barnaby Wynter

Are you putting lipstick on a pig when it comes to marketing your brand and business? Do you know the difference between brand and branding? This is the episode where you'll find that out and a whole lot more.My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.In this episode:understand the difference between brand and brandingHow to effectively sell coaching and speaking servicesWhat do people really buy?Are you sharing too much info?The 6-steps to effective marketingWhy you need to be more like your customers?The ONE THING you need more than ANYTHING ELSE in marketingand you get to share a fun and enlightening chat.Barnaby's book recommendations were: The E-Myth by Michael GerberThe thought leaders practice by Matt ChurchLessons from the Mouse by Dennis SnowVisit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

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Present Influence, hosted by professional coach, speaker, and trainer John Ball, is the podcast dedicated to helping business owners and C-suite professionals develop the personal and professional skills to inspire, influence, and make a lasting impact. With a passion for ethical persuasion, rhetoric, and personal presentation, John brings years of experience working with some of the world's largest personal development companies to the table. Each week, John shares insights through solo episodes, interviews with influential guests, and in-depth book reviews. Whether you're looking to sharpen your presentation skills, master the art of persuasion, or enhance your leadership presence, Present Influence provides practical strategies and expert advice to help you lead with confidence and authenticity. Tune in and discover how to communicate your ideas in a way that resonates, persuades, and inspires lasting change.