How To Make The Most Out Of Your Podcast Guesting, with Jason Cercone

If you're going to spend time being a guest on other podcasts, don't you want to know how to make the most of your appearances? I can't imagine why you wouldn't and this episode is gonna help.I'm speaking with Jason Cercone, host of Pod Theory and Evolution of Brand, Jason is helping people improve their experiences and ability as podcast guests. If you're a regular listener, you will already imagine that we have. a lot in common but whilst we have many commonalities, there are also areas of divergence that make our approaches distinctive.Some big questions in this episode:How fast should you get to the meat of things?What does your host want to achieve?The 2 main types of podcast guestHow to sell by not sellingWhy starting your own show might not be a great idea and when you shouldHow to establish yourself as an industry authorityJason has done some deep-dive research into podcasting that gives him a great overview of the industry, such as it is, and how you as a business owner can be making a bigger impact with audiences.Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using this link Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Om Podcasten

Podfluence is the show for business coaches who are aiming to grow their reach and recognition by mastering the methodologies to maximise the impact of your presentations. More and more coaches are realising that podcasts are one of the best ways to develop your personal brand, become a trusted voice and generate organic lead flow through strategic investment of time and energy. Relationship marketing is here to stay and there are few better ways to build relationships with your perfect future clients & customers than being on podcasts as a guest or starting your own podcast. Lots of people can tell you how to start a show, a few can show you how to grow a show but hardly anyone out there is showing you how you can become known as a key person of influence in your area of expertise by going on the right shows and by showing up in the right ways. Just as public speaking can increase your credibility and professional image, it all depends on being able to present yourself well, deliver messages with clarity, confidence and charisma as well as being able to keep people entertained and engaged whilst you have their ears. Few other formats have your voice going directly into the ears of most of your listeners the way podcasts do and the ability to have longer form conversations that allow people to better know you and understand how you can help them solve specific problems. Join me week by week as I share my own experience and expertise as well as those of other experts and valued voices who are maximising their impact through the medium of podcasts. You're invited to join the Podfluencers Facebook group https://www.facebook.com/mrpodfluence and to subscribe to the Podfluencer Weekly Newsletter on LinkedIn https://www.linkedin.com/newsletters/podfluencer-weekly-6882642444815519744/.