S01 E10: David Savona, Executive Editor of Cigar Aficionado
Cigar Aficionado executive editor David Savona talks with Scott Kerr about state of the cigar business, and why the market for premium cigars continues to grow; He talks about his recent trip to Cuba for the annual Habano Cigar Festival, and the how the economic pressures from the U.S. are impacting the country and the cigrar market; Savona describes what it's like to walk through Cuban cigar factories and the lure of a fine Cuban cigar; He also talks about how cigars turned from a passing hobby in college into being one of the world's foremost experts on cigars, and writing about it in Cigar Aficionado; Savona provides his take on why the cigar market continues to thrive, despite the "disruption" of the US government, and how women are playing a bigger role in the cigar business. Plus: Savona shares how founder Marvin Shanken - who was already published Wine Spectator magazine - was inspired to launch Cigar Aficionado in the early 90's after spending a week touring the tobacco fields and factories of Cuba. He also talks about Shanken's controversial interview with Fidel Castro for one of the issues. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com