S02 E11: Cleo Anderson, Founder and CEO of The Anderson Media Group

Cleo Anderson, founder and CEO of award-winning luxury PR agency The Anderson Media Group, talks with The Luxury Item's Scott Kerr about the state of the public relations business; how her law and French degrees helped get her company off the ground; changes in the business over the last 10 years and how she's been advising clients during the pandemic. Anderson also talks about the agency's new innovative services to assist cash-strapped clients, getting clients' products into Oscars gift bags, and working with Tyra Banks on new projects. Plus: Luxury travel trends for 2021 Featuring: Cleo Anderson, Founder and CEO of The Anderson Media Group Host: Scott Kerr (@scott_kerr), Founder & President of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting builds go-to brands that adds value to people's lives. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Om Podcasten

The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities. Want to get in touch? Email us, scott@silvertoneconsulting.com