S07 E04: Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises
Scott Kerr is joined by Lisa Lutoff-Perlo, president and CEO of luxury cruise line Celebrity Cruises to discuss the global restart of the cruise industry after over a year at bay under a Covid cloud. Lisa talks about dealing with the strict cruise travel CDC guidelines, the thrill of having the first post-pandemic cruise ship set sail from the States, and how it's been luring cruisers back to the high seas. She also discusses why Celebrity Cruises positions itself as a "relaxed luxury" brand for the culturally curious, how its getting affluent millennials to cruise, creating luxury at scale, and how its new design-focused Celebrity Edge ship is changing the luxury cruise game. Plus: How Celebrity's biggest-ever advertising campaign became the voice of the cruise industry's comeback Featuring: Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises (celebritycruises.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!