Sprinting to the start line: Adopting MACH in a B2B business with Gireesh Sahukar

With over 100 years under their belt, Dawn Foods is a leading manufacturer and distributor of bakery ingredients in over 100 countries. But with little to no eCommerce and digital presence, they were left asking themselves “what do we need to do to stay in business for the next 100 years?” It wasn’t just about surviving, but evolving and thriving. They quickly realised they needed to be where their customers were – online – and they couldn’t just rely on person-to-person sales in the modern age. So Gireesh Sahukar, VP of Digital at Dawn Foods, joined to help kick start their digital innovation with all roads leading to an API-first, microservices approach.  Gireesh joined Rory Dennis to discuss in-depth their digital transformation, including how they decided upon a MACH-based approach, how they launched in 22 weeks, and what success and value they’ve realised as a result.  Key highlights: When researching and talking to vendors there was no architectural disagreement – everything was about being API driven and API first.    You can really spin up a compelling B2B experience in a short period of time. Dawn Foods went from no code, no team, and no requirements to a full-blown launch in just 22 weeks. And with technology evolving at pace, Gireesh believes this would be even quicker if done now, possibly as low as 16 weeks.   Getting to launch is just the starting point. It’s not the finish line. Dawn Foods has been able to constantly iterate, pushing live over 40 different capabilities to the platform that have each driven conversion and engagement.   By every metric defined Dawn Food’s digital transformation has been a success. Customer adoption and engagement, order value, conversion, everything has surpassed the goals they set.

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Businesses need help to adapt and adapt fast. And technology is a big part of being able to do just that. The MACH Alliance advocates for a new approach to enterprise technology. An open and agile approach. And that’s how we’ll approach our podcast. An open look at technology, customer experiences, at the business needs surrounding it all. We’ll bridge tech and business conversations, talk to guests that are tech leaders, independent experts, those who have done it and lived to tell the tale. We’ll tell the actual stories, in gritty detail. Because people should know what it takes, so they can be prepared to do it right. This is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise?