The future of MACH (Alliance)

With our recent flurry of new member announcements, we’ve surpassed 60 and the Alliance is going from strength to strength. As MACH becomes mainstream and examples of the incredible results brands are achieving are receiving more attention, our role as an Alliance will evolve. In a recent LinkedIn Live discussion, Sonja Keerl, Founder and President of the Alliance along with Kelly Goetsch, Alliance Chairman and Chief Strategy Officer at Commercetools discussed where MACH is moving to and how they are seeing interest developing in new industries and geographies.

Om Podcasten

Businesses need help to adapt and adapt fast. And technology is a big part of being able to do just that. The MACH Alliance advocates for a new approach to enterprise technology. An open and agile approach. And that’s how we’ll approach our podcast. An open look at technology, customer experiences, at the business needs surrounding it all. We’ll bridge tech and business conversations, talk to guests that are tech leaders, independent experts, those who have done it and lived to tell the tale. We’ll tell the actual stories, in gritty detail. Because people should know what it takes, so they can be prepared to do it right. This is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise?