Working out MACH for the health and fitness industry

From retail to health and fitness, Jim Hingston first went MACH whilst at Debenhams and has since moved on to be Head of Digital Product at The Gym Group. He joined Rory Dennis on the MACH Alliance Podcast to discuss his experiences and how they’re looking to grow and scale The Gym Group. The Gym Group boasts 183 locations throughout the UK, are open 24/7, and have a flexible, low-cost, no-contract model that differs from a lot of other gyms. With this model, they’ve experienced huge growth and are only looking to scale it further. At their heart though is digital experiences – from signing up to accessing the gym, there are so many digital touchpoints and interactions. Jim Hingston, Head of Digital Product, is tasked with leading the digital growth, helping to scale the business into the future. With bespoke needs unique to the health and fitness industry, building MACH foundations that allow them to piece together all the different systems has been key. Hear from Jim around his time so far at The Gym Group, as well as his learnings from implementing MACH at UK department store, Debenhams. 

Om Podcasten

Businesses need help to adapt and adapt fast. And technology is a big part of being able to do just that. The MACH Alliance advocates for a new approach to enterprise technology. An open and agile approach. And that’s how we’ll approach our podcast. An open look at technology, customer experiences, at the business needs surrounding it all. We’ll bridge tech and business conversations, talk to guests that are tech leaders, independent experts, those who have done it and lived to tell the tale. We’ll tell the actual stories, in gritty detail. Because people should know what it takes, so they can be prepared to do it right. This is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise?