209: The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture
In this special episode, TikTok's Tamsin Vincent and TikTok Creative Lab EU's Pip Dunjay join Lindsay Rowntree to unpack key trends on the platform — Remixing, BookTok, Clear Your Mind, and Go to Search — and explain how brands have successfully leveraged them.