Digital Advertising in 2024: Who’s in Charge?
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising? In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.