Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI
ExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week. This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General Intelligence.