Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success
In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.