013 | The 80/20 rule in export: how to focus on winning on a couple of markets first | Part 2/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)

This episode is the second part of the selection of Chris Maffeo's chat with Philip Duff. They started speaking about how to avoid spreading yourself too thin by entering numerous markets you cannot control effectively; having one person handle to trade at the street level while avoiding bureaucratic processes that may hinder your progress is better. They closed the episode by discussing how brands should avoid relying too much on past success when looking toward future growth opportunities. What works today might not work tomorrow due to changing market dynamics or consumer preferences. If you enjoyed the episode, please rate it and share it with your friends and colleagues. Listen to the Philip Duff Show (podcast) to find out more. About the Host: ⁠⁠⁠Chris Maffeo⁠⁠ About the Guest: ⁠⁠⁠⁠Philip Duff

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The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com