026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)

This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat. Main Topics Discussed:0 to 1 Bottle -Figuring out pricing -Back bar analysis -Targeting the right bars 1 Bottle to 1 Case -Cocktail opportunities in bars -Strengthening customer-brand relationships (Love & Money) -Creating volume focused KPIs 1 Case to 1 Pallet -Beyond the back bar -Ironing out the value chain -Incentivizing your value chain About the Host: Chris Maffeo About the Guest: Maurice Doyle

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com