053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)

In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha. He brings a wealth of previous experience in Spirits and Beer. We discussed building demand for a start-up drinks brand, standing out amongst a sea of products, and focusing on building momentum. I hope you will enjoy our chat. One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com Time Stamps 0:00 Intro 0:24 When To Open New Markets 10:31 Community Driven Marketing 15:45 Growing From Your Community 18:33 Getting The SKU In, Increasing Rotation 26:33 Advantages Of Small Brands 36:19 Discipline 39:15 Contacts 39:54 Outro About The Host: Chris Maffeo About The Guest: Justin Medcraft

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com