059 | Stephen Myers | How to Build Demand Bar by Bar | Dynamic Beverage Consultants

In Episode 59, I continued the chat with Stephen Myers, from Ep. 58. He is the Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:34 Your First 1,000 Pounds 4:00 Building Presence In The Trade 8:22 Being Relevant 14:35 Portfolio Strategies, One Bar 17:11 Portfolio Strategies, Many Bars 20:51 Independent Vs Chains 24:17 Be Careful What You Wish For 29:26 Last Thoughts On Entrepreneurship 34:15 Last Thoughts About The Host: Chris Maffeo About The Guest: Stephen Myers

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com