060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global

In Ep. 60, I had an incredible chat with Nick Gillett, Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat. Time Stamps 0:00 Intro 1:20 Brand or Liquid Marketing Foundation 1:58 Nick Gillett Intro 6:58 Wholesalers & Importers Differences 12:50 The Game of Share of Mind 16:53 The Diversity of Wholesale 25:58 Has Wholesale Changed? 28:53 The Value of Relationships 32:10 Outro About The Host: Chris Maffeo About The Guest: Nick Gillett

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com