067 | Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery

In episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode. They discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products. Mikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth. The discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry. 00:00 Introduction and Episode Overview 00:23 Cultural Integration of Food and Drink 01:41 Nordic Whiskey and Food Culture 03:49 Export Strategies and Market Penetration 07:44 Challenges in Distribution and Brand Building 12:09 Importance of Local Knowledge and Experimentation 18:17 Entrepreneurial Insights and Personal Stories 35:53 Conclusion and Final Thoughts

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com