071 | Morten Stengaard | Bottom-up Expansion to New Markets | Bemakers

In episode 071, I sit down with Morten Stengaard, Co-Founder and CEO of Bemakers, to discuss the challenges and strategies of expanding into international markets. We delve into the complexities of distribution, the importance of local market engagement, and Bemakers' innovative approach to streamlining direct and indirect beverage distribution. Morten shares valuable insights on brand building, consumer engagement, and navigating the drinks industry's intricate ecosystem.N.B. If you are interested in Bemakers, mention the MAFFEO DRINKS Podcast to receive a 50% discount on the Setup fee.https://bemakers.com/ Time Stamps00:00 Introduction 00:54 Challenges in Local Distribution03:08 Expanding to International Markets04:28 Founding Beemakers: A New Approach06:23 Building Demand in New Markets07:57 The Importance of Local Market Engagement10:22 Strategies for Effective Brand Building13:56 Leveraging Direct-to-Consumer Channels37:03 Final Thoughts and Contact InformationAbout The Host: Chris MaffeoAbout The Guest: Morten Stengaard

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The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com