077 | Chris Le Beau | Scaling Cocktail Culture | Decoding Cocktails Podcast

In this episode of the Maffeo Drinks Podcast, we have an insightful discussion with Chris Le Beau, who transitioned from a strategic consulting role into the world of mixology. The conversation explores Le Beau's passion for cocktails and the journey of learning and teaching cocktail-making. Key topics include the importance of mastering classic cocktails like the Old Fashioned, the impact of consumer perceptions on cocktail culture, and the significance of designing accessible yet informative menus in bars. We also discuss effectively bridging the gap between complex mixology and everyday cocktail enjoyment. Throughout the episode, the emphasis is on refining the basics and imparting knowledge to create a better drinking experience for everyone. 00:00 Welcome to the Maffeo Drinks Podcast 00:27 Guest Introduction and Background 01:09 Journey into Mixology 03:51 From Passion Project to Business 04:23 Consumer Perspective on Cocktails 10:57 The Importance of Cocktail Fundamentals 13:05 Challenges in Cocktail Culture 28:17 Menu Design and Customer Experience 33:30 Closing Remarks About The Host: Chris Maffeo About The Guest: Chris Le Beau

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com