Four Loko with Jaisen Freeman

When Jaisen Freeman helped invent Four Loko, he had no idea it would turn into the phenomenon that it became. It has truly become one of the most famous alcoholic beverages in the world and the story of how it happened is fascinating. Jaisen has now helped other brands become successes in their own right. Plus, we have a super fan in our co-worker Riley who joins us for the first time, and we have Nicole who is trying Four Loko for the first time.

Om Podcasten

Which new bourbon are we pumped about? What does it take to be a master journeyman? Where are we excited to travel to next? The Manual is dedicated to helping men live a more engaged life – and that means learning new things. Each week, our podcast crew invites an expert, artisan, or craftsman for a round-table discussion on what’s new, exciting, and unique in their trade. While food and drink tend to dominate the conversation, we touch on everything from travel to fashion.