Contextual advertising: How it works and why you should try it with Ned Dmitrov

In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.