How to analyze data and create reports with Google Analytics 4 with Charles Farina

Looking to jump on the Google Analytics 4 bandwagon? Awesome.  Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4. Tune in to learn: What Google Analytics 4 is and how it’s different from Universal Analytics What kind of reports you can create with Google Analytics 4 data How the data model has changed How to set up event-based tracking if you want to start using GA4 Links mentioned in the show: Follow Charles on Twitter: https://twitter.com/CharlesFarina Adswerve: https://adswerve.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial  Follow Supermetrics on Twitter: https://twitter.com/supermetrics  Follow Anna on Twitter: https://twitter.com/superpoweranna

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.