How to analyze qualitative data with Peep Laja

In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn: How Peep used early user feedback to narrow down Wynter’s product positioning How you can analyze your qualitative data What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage Links mentioned in the show: Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/ Wynter: https://wynter.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.