How to implement and measure the success of multi-touch attribution models - Dan McGaw

Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. In this episode, you’ll learn: What multi-touch attribution is How to implement a multi-touch attribution model How to optimize your campaigns with a multi-touch attribution model What reports you should have in place to see how effective your model is Common mistakes marketers make when implementing a multi-touch attribution model Links: Follow Dan on LinkedIn. Build Cool Shi*t. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.